Carols by Candlelight

A 3-month campaign to build excitement around the 81st annual St John Ambulance Carols by Candlelight in Adelaide’s Elder Park/Tarntanya Wama. Artists from all over Australia come together in this wonderful lineup. In this campaign I used Facebook, Instagram and started a TikTok account to find the right audience and encourage them to plan their weekend around and purchase tickets for Carols. By the end of the campaign we increased followers and clicks to the Adelaide Carols site by 61% year-on-year.

BravoCon

I supported the Deep Focus BravoTV team to publish 2,130 clips and resizes produced across 3 days of 53 panels for BravoCon 2025.

Film & TV Campaigns

  • Halloween Ends

    Reinforced Peacock’s reputation as THE destination for October streaming, showcasing a premium, day & date exclusive alongside their vast and varied Halloween and horror titles for the month of October. ​

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  • Love Island

    Assisted with ideating and producing a robust social campaign for Peacock to tap into old and new fans of the dating show and initiate fun chats amongst viewers.

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  • Bel-Air

    Partnered with Westbrook to build excitement around the release of The Fresh Prince of Bel-Air spin-off on Peacock by leveraging fans of the original show and introducing a new audience to the upcoming cast.

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  • Honk For Jesus. Save Your Soul.

    Generated buzz around the star power of the film that features Regina Hall and Sterling K. Brown, targeted fans of satirical comedy, and utilized comedic content opportunities to drive fans to Peacock for the day & date premiere.

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  • Miley’s New Year’s Eve Party

    Worked with NBC to generate buzz around Miley Cyrus’ first New Year’s Eve live show hosted alongside Pete Davidson in Miami.

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  • Marry Me

    Worked with Peacock and strategists at DMM to position Marry Me as the ultimate romantic-comedy streaming exclusively on Peacock the same day it released in theaters.

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  • Meet Cute

    Attracted audiences to this unique rom-com by reaching a wider audience with content focused on the cast and quirky, comedic moments from the film.

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Peacock TV Socials

As a Social Media Manager for Peacock TV, I worked with the editorial team to run Peacock’s content calendars across all social handles and produced innovative, trending, and fan-favorite content to drive viewership to certain IP.

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