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The long-awaited end to the horror lover’s favorite film franchise arrived fall 2022. We leaned into the latest image of Michael Myers and the “final face off” between Michael and our Final Girl Laurie Strode while promoting Peacock’s Halloween offerings for the entire month of October. We couldn’t resist sharing a ton of Jamie appreciation alongside the rest of her fans on social. While the film also hit theaters, 2.8 million viewers tuned in to stream the premiere of Halloween Ends on Peacock.

HALLOWEEN ENDS

Jaime Lee Curtis loved our appreciation post so much, she reposted it on her own Instagram page, receiving more than 48k likes!

Peacock’s October Horror Campaign

Instagram Stories

Influencer Partnerships

I worked with strategists to think up fun ways to reach new audiences outside of the dedicated watchers we reached from the Halloween Kills campaign the year before. We tapped into beauty audiences with our influencer partnerships content including this Michael Myers themed nail art.