LOVE ISLAND
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The fourth season of this iconic real-time dating show competition launched on its new home of Peacock TV. We drove old and new fans to the streaming service daily by teasing its juiciest moments, fan-favorite dynamics and funniest cast lines. The 38-episode season of Love Island broke Peacock records as the most streamed original unscripted series and the third largest original launch overall.
We let Love Island fans know the show’s new home at Peacock allowed for less censorship and steamier moments.
There was so much engagement surrounding the friendships and bromances that added to the on-screen chemistry of the cast and kept people watching through 38 episodes. We gave users insight into what made the season so special with this mashup.
After fans showed an overwhelming amount of love for their favorite couple of the season, we put together a mashup of their cutest moments.
We wanted fans to know we were watching the show right along with them, so we created this mashup of the moments that made these relationships heading into the finale. We engaged fans by prompting them to tell us who they thought would take home the crown.
